12-WEEK COURSE FOR CLIMBING GYM OWNERS + MARKETERS
Unlock the Potential of Your Climbing Gym in Just 12 Weeks
Join our comprehensive course designed to teach you the secrets of creating captivating videos that drive memberships, enhance community engagement, and elevate your gym’s visibility.
Secure your spot today and take the first step towards mastering video marketing for your climbing gym.
Registration Closed
Why is video so important?!
In today’s digital landscape, video is not just content; it’s a powerful tool for storytelling, engagement, and conversion.
For climbing gyms, leveraging video on social media can transform how you connect with your community and expand your reach.
It can increase gym awareness, introduce climbing to locals and even drive membership.
Compelling video content doesn’t just attract views, when done well, it can grow your climbing gym
You want to unlock the full potential of your gym with effective videos but…
Navigating the world of video marketing can be daunting, especially when you’re not sure where to start. Many climbing gym owners face common challenges that prevent them from leveraging the full power of video to grow their business.
You are not alone!
Lack of Technical Skills
Many gym owners struggle with the basics of video production, including camera operation, sound management, and editing. This lack of technical skills can result in low-quality videos that fail to capture the dynamism of climbing.
Difficulty Engaging Viewers
Creating content that resonates and retains viewer interest is crucial. Without understanding how to engage your audience, videos may go unnoticed or quickly forgotten.
Ineffective Marketing Strategy
Without a strategic approach, video content may not effectively contribute to your gym’s marketing goals. This can lead to missed opportunities for growth and member acquisition.
Time and Resource Constraints
Many gym owners are pressed for time and hesitant to allocate resources to unproven marketing methods. The uncertainty of video marketing ROI can be a significant barrier.
So we set out to make video easier and more effective
Join our comprehensive course designed to teach you the secrets of creating captivating videos that drive memberships, enhance community engagement, and elevate your gym’s visibility.
1. Learn Directly From a Seasoned Professional
As the instructor of this course, I bring years of video marketing expertise tailored specifically to climbing gyms.
Each session is taught live (remotely) and is recorded so you can access the recordings anytime.
My commitment is to support you throughout the course, helping you not only learn but successfully apply your new skills to benefit your gym.
2. A Network of Climbing Gym Owners
You’re not navigating this journey alone. We connect you with other climbing gym owners who face similar challenges and share your aspirations.
The course includes interactive group sessions where you can exchange tips, provide feedback, and celebrate each other’s successes.
This supportive community creates a collaborative learning environment, fostering relationships that extend beyond the course, all under the shared passion for climbing.
3. Create Videos That Attract and Engage
Learn how to craft compelling videos that captivate your audience and drive engagement, turning casual viewers into dedicated followers.
While also attracting the attention of locals who may be interested in climbing and being a member of your gym.
Expect to see real results as you implement these strategies—increasing engagement on your social platforms and growing your gym’s membership base.
4. Get Feedback/Direction for Improvement
Each module includes a dedicated feedback session.
This provides you with the opportunity to receive expert guidance and actionable insights on your video posts, ensuring continuous improvement and effective application of the skills learned.
But we don’t want you to just know what makes great videos
We want you fully capable and experienced in applying the skills needed to publish great videos. That’s why, paired with every module are actionable steps (kind of like homework, except you’ll be pressing publish and the whole world will see how you did) and then a feedback session where we evaluate how it went.
Special Pilot Program Offer: Enroll Now and Save 30%!
We’re excited to introduce our new Video Mastery Course, designed specifically for climbing gym owners and marketers like you who want to elevate their gym’s presence and attract more members through compelling video content. As part of our pilot program, we’re offering an exclusive 30% discount to our first group of participants.
Why join now?
- Exclusive Savings: As a thank-you for being part of our first cohort and helping us fine-tune the course, you’ll receive a substantial 30% discount off the regular price. This is a one-time offer, exclusively for early adopters.
- Shape the Course: Your feedback will be invaluable in shaping the future of this course, making sure it meets the unique needs and challenges of climbing gym owners.
- Limited Spots Available: We’re keeping the pilot group small to ensure personalized attention and meaningful interaction, so spaces are limited!
What You’ll Get:
- Interactive Live Training: Engage in dynamic live sessions every Thursday at 12:00 PM MST, designed to provide you with practical skills and insights.
- Personalized Video Reviews: Receive tailored feedback on your video projects to ensure continuous improvement.
- Collaborative Group Discussions: Connect with fellow gym owners to share experiences, challenges, and successes.
- Lifetime Access: Enjoy ongoing access to course materials and future updates, ensuring you stay ahead in video marketing.
Special Pilot Program Offer Be among the first to join our exclusive pilot program and enjoy a 30% discount! Experience the full benefits of our 12-week course at a reduced price.
- Original Price: $799
- Pilot Program Price: $559
That’s less than $47 per week for expert training, personalized feedback, and practical application!
Join us for our next session starting on June 6th, 2024, and concluding on August 29th, 2024. Live sessions are held every Thursday at 12:00 PM MST. Secure your spot today and take the first step towards mastering video marketing for your climbing gym.
Enrollment in our pilot program is exclusively limited to the first 10 climbing gyms to sign up, ensuring personalized attention and a tailored learning experience.
Don’t miss out on this opportunity to transform your marketing strategy with expert guidance and a community of peers who share your passion and challenges.
Enroll today and start creating videos that not only captivate but convert.
Registration Closed
Video Mastery Course/Module Outline
Transform Your Gym’s Presence Through Engaging Video Content
Mark your calendars! Our next session starts on June 6th, 2024, with live, interactive training every Thursday at 12:00 PM EST. Complete your journey by August 29th, 2024, and watch your gym transform.
Module 1: Understanding Your Audience
- Objective: Learn how to identify and create detailed viewer avatars to ensure your videos resonate with your specific audience.
- Takeaway: You’ll finish this module with a clear picture of who your content is targeting, increasing the relevance and impact of your videos.
Module 4: Creating Highly Watchable Videos
- Objective: Dive deep into the technical aspects of video production, from scripting and shooting techniques to editing basics, tailored specifically for climbing gyms.
- Takeaway: Produce visually appealing and technically sound videos that captivate your audience and encourage shares.
Module 2: Content Strategy Development
- Objective: Develop a robust content strategy that leverages current trends and addresses the needs of your audience.
- Takeaway: Gain the skills to plan and execute a content calendar that keeps your audience engaged and attracts new members.
Module 5: Converting Views to Gym Memberships
- Objective: Focus on converting your video viewers into actual gym visitors and loyal members.
- Takeaway: Implement effective call-to-action strategies and learn how to track the success of your video campaigns to see real, tangible results in membership growth.
Module 3: Crafting Compelling Hooks
- Objective: Master the art of creating effective hooks that grab attention within the first few seconds.
- Takeaway: Learn techniques to ensure your videos stand out and maintain viewer engagement from the start.
Module 6: Peer Learning and Feedback
- Objective: Engage in group critiques and discussions to learn from the successes and challenges faced by your peers.
- Takeaway: Enhance your learning experience with feedback from a community of like-minded gym owners, fostering an environment of continuous improvement and innovation.
Over a decade of experience
As a video marketing specialist deeply embedded in the climbing community, I bring extensive experience in creating engaging content that drives membership and community engagement.
I have over 10 years in public relations, marketing, and social media management, and influencer marketing where I developed a sharp acumen for strategic communication and brand building.
This combination of experience and skills enables me to offer climbing gyms comprehensive video marketing consulting that not only captures attention but also fosters lasting relationships with their audience.
FAQ – Video Marketing Mastery Course
Q: When does the course start and end?
A: The course starts on June 6th, 2024, and ends on August 29th, 2024.
Q: What day and time are the sessions?
A: Live sessions are held every Thursday at 12:00 PM MST.
Q: What day and time are the sessions?
A: Live sessions are held every Thursday at 12:00 PM MST.
Q: What is the cost of the course? Are there any additional fees?
A: The original price is $799, but our pilot program offers a 30% discount, bringing the price down to $559. That’s less than $47 per week for comprehensive training, personalized feedback, and practical application. There are no additional fees.
Q: What format are the course sessions?
A: Each module includes a live training session followed by a Q&A period where you can get immediate answers to your questions. If you can’t attend a session, don’t worry—all sessions are recorded and available for you to view at your convenience.
Q: How does the feedback process work?
A: After each live session, you will have the opportunity to apply what you’ve learned and submit your videos for review. We then hold live feedback sessions where we discuss these submissions. This not only helps you refine your skills but also builds on the content of each module, enhancing your learning through practical application.
Q: Can I benefit from other participants’ experiences?
A: Absolutely! A key feature of this course is the opportunity to learn from the experiences of other climbing gyms. During our live sessions, you will hear about the challenges and successes of other gym owners, providing a broader perspective and collaborative learning environment.
Q: What if I miss a live session?
A: All live sessions are recorded and available for you to watch at your convenience, ensuring you never miss out on any content.
Q: Are there opportunities for direct interaction during the course?
A: Yes, each live session includes a Q&A segment where you can ask questions directly related to the module’s content or your specific situations. Additionally, the live feedback sessions provide an interactive platform to discuss your work and receive constructive feedback.
Q: How can the course help me with specific challenges my gym faces?
A: The live Q&A and feedback sessions are perfect opportunities to address specific challenges. By sharing your situation, you can receive tailored advice not only from the instructor but also from other participants who may have faced similar issues.
Q: How long is the course?
A: The Video Marketing Mastery Course spans 12 weeks. Each week, we focus on a different aspect of video marketing, including live training sessions, interactive Q&A, and video reviews. This format is designed to give you ample time to learn, apply, and refine your skills, ensuring you get the most out of each module.
Q: Who is this course designed for?
A: This course is specifically tailored for owners, managers, marketers and social media managers of climbing gyms who want to enhance their gym’s visibility and membership through effective video marketing. Whether you’re new to video production or looking to improve your existing skills, this course has valuable insights for you.
Q: What will I learn in the course?
A: You will learn everything from creating compelling viewer avatars and content strategies to producing engaging videos that not only capture attention but also convert viewers into gym members. The course covers practical video production and scripting techniques, editing basics, and strategies for using video content to drive real business results.
Q: What are the technical requirements to participate?
A: You’ll need a computer with internet access, a camera (a smartphone camera is sufficient), and basic video editing software. No advanced technical equipment is required to begin, although recommendations for optional equipment upgrades will be provided.
Q: Do I need any prior video production experience?
A: No prior experience is necessary. Our course is designed to teach you everything from the basics to advanced techniques.
Q: Can I access the course materials after completion?
A: Yes, all participants will have lifetime access to the course materials, including all updates and additional resources added in the future. This way, you can revisit the content at any time to refresh your skills.
Q: What is the cost of the course? Are there any additional fees?
A: The course fee is $799, but we offer an early bird discount of $599 for the first ten registrants. There are no additional fees, and the course price includes all materials and access to online forums and support.
Q: Is there a certification at the end of the course?
A: Yes, upon successfully completing the course, you will receive a Certificate of Completion to showcase your commitment to professional development.
Q: What if I am not satisfied with the course?
A: We strive for complete satisfaction with our courses. If you feel the course has not met your expectations, please contact us within the first two weeks for a full refund.
Q: How can I sign up?
A: You can sign up directly on our website by clicking the “Enroll Now” button. Payment is secure, and you will receive immediate confirmation of your enrollment.
Q: Who can I contact if I have more questions?
A: Please feel free to email me at sara@sendedition.com. I are here to help you with any further inquiries you might have.
Transform Your Climbing Gym with Powerful Video Marketing
Master the art of video creation to drive memberships and build an engaged community. Mark Your Calendars!
Our next session starts on June 6th, 2024, with live sessions every Thursday at 12:00 PM MST. Transform your gym’s presence through engaging video content and expert guidance.
Registration Closed
More interested in 1 on 1 consulting?
Even if you’ve never posted a video or used social media, one-on-one consulting is personalized and custom to your needs.
Contact Me
Sara Wade
(408)769-9980
sara@sendedition.com